AEO · 7 min
Answer-first pages that do not invent FAQs
AEO is not a widget. It is a sentence under a real question.
2026-08-08
The fastest AEO work is usually the least theatrical. Pull questions from Search Console. Assign one canonical URL. Answer in the first one or two sentences.
Markup must match the page
Structured data that does not appear in the visible copy is a liability. Google's own structured-data policies say the markup must reflect content users can see. Rich results are never guaranteed.
- Use a descriptive question heading.
- Put the answer in the first sentence.
- Add a compact definition a system can quote without distortion.
- Mark up only what is already on the page.