Insights
SEO, AEO, and GEO in one reading room.
Every article is tagged to a discipline and funnels back here.
SEO
Search engine optimization
Be crawlable, indexable, relevant, and measured in Search Console. Nothing downstream works if the page is not eligible.
AEO
Answer engine optimization
Be selectable. Answer the real question in the first sentence, under a heading a system can trust, with markup that matches the page.
GEO
Generative engine optimization
Be citable. State facts consistently, write passages short enough to quote, then measure citations instead of assuming them.
Latest
SEO
SEO vs AEO vs GEO: what each one actually optimises
They share foundations. They are measured differently. None of them can be guaranteed.
8 min
SEO
Baseline Search Console before the agent ships a change
If you cannot replay the number, do not put it on a slide.
6 min
AEO
Answer-first pages that do not invent FAQs
AEO is not a widget. It is a sentence under a real question.
7 min
GEO
Measure AI citations without guessing
GEO without a stored query set is just hope with better typography.
7 min
SEO
Why one domain is the security boundary
A scoped agent key is only as honest as the project it can see.
5 min
AEO
How the blog funnels into Insights
Every post has a pillar. Every pillar has a loop back to the work.
5 min