AEO · 5 min
How the blog funnels into Insights
Every post has a pillar. Every pillar has a loop back to the work.
2026-08-02
This site does not keep a blog in a junk drawer. Each article is tagged SEO, AEO, or GEO and lands on Insights. The pillar pages collect the same pieces so a buyer can read one discipline end to end.
- New posts publish to /insights/[slug].
- They appear on /insights and on the matching pillar page.
- Related posts stay inside the same discipline, then cross-link the other two.
- The sitemap and RSS feed update from the same source file.
That is the editorial loop we want customers to run on their own domains: write the answer, attach it to an entity, measure whether anyone used it.