(SEO) Insights

Search engine optimization

Be crawlable, indexable, relevant, and measured in Search Console. Nothing downstream works if the page is not eligible.

4 articlesFunnels back to /insights

01SEO vs AEO vs GEO: what each one actually optimisesThey share foundations. They are measured differently. None of them can be guaranteed.8 min

02Baseline Search Console before the agent ships a changeIf you cannot replay the number, do not put it on a slide.6 min

03Why one domain is the security boundaryA scoped agent key is only as honest as the project it can see.5 min

04What a production receipt must includeA change that cannot be replayed is not a change you can defend. The receipt is the artifact.11 min